Artisan Producer | Entrepreneur | Ethical Food Advocate | ‘‘Sausage Queen”
Chrissy Flanagan is a high-profile member of the “Maker Generation” – a growing body of motivated inner-city 30-somethings who’ve quit well-paid jobs to become artisan producers and craftspeople.
As a communications adviser and manager in the NSW Government, Chrissy worked extensively in such male-dominated sectors as transport and infrastructure. Starting her own communications agency, she filled her freelance down time by learning to make jams, pickles, cheese, cured hams and bacon.
Surprisingly, the former vegetarian found her niche in hand-making sausages. To allay any lingering squeamishness, she set out to use only prime cuts of locally sourced, ethically raised, certified free-range meats, refusing to use common fillers like skin, offal and gristle.
Launching in November 2015, Chrissy’s Cuts sausages quickly gained cult status via appearances at food festivals and markets, and were soon snapped up by restaurants, gastro pubs and independent supermarkets. Chrissy and her partner, Jim Flanagan, have developed signature sausages for Sydney restaurants Anason and 1812 and the Chur Burger chain.
In 2016, she entered the Australian Meat Industry Council’s annual Sausage King competition – the first female entrant in its history – and placed equal second in the Sydney. The industry recognition cemented Chrissy’s already flourishing media image as the “Sausage Queen.” Chrissy became a brand ambassador for Everdure by Heston barbecues, and started showcasing Smeg Australia appliances in her sausage-making workshops, food festivals and TV appearances – both retro-styled products in keeping with her distinctive style.
In June 2017, Chrissy and Jim made their debut as restaurateurs, opening The Sausage Factory in Sydney’s Dulwich Hill – a bistro, bar and Australia’s only sausage “cellar door”, offering a full menu of sausages made on the premises. They have been hosting enthusiastic crowds since opening night.
Australia’s mainstream and online media have embraced Chrissy as a spokesperson for young entrepreneurs, as the face of stereotype-busting career women, and as a “Sausage Queen”. But she’s not stopping at sausages – a boutique beer line, a range of knitted crafts and other products, a podcast series and a TV documentary series are all in the works.